Comprehensive compliance assessment completed 05 November 2025 confirms substantial compliance with UK gambling regulation. This affiliate review site demonstrates strong implementation across most assessment criteria, passing 45 of 47 indicators with all critical requirements met. Two minor deficiencies identified in responsible gambling and operator licensing categories do not impact overall verification determination due to strong performance across all critical indicators.
This site meets all critical compliance requirements (19/19 critical indicators passed). Listed on the public Register of Verified URLs. Two minor deficiencies noted do not affect verified status. Verification valid for 12 months from assessment date.
Perfect implementation. Prominent 18+ warnings, comprehensive age verification gate, no child-appealing content, consistent messaging across all pages. Social media promotion appropriately restricted.
Strong licensing verification. All 94 promoted operators UK-licensed. No unlicensed promotion. Minor deficiency: licensing information page not easily discoverable (non-critical indicator OL-02).
Strong RG implementation. BeGambleAware prominent, helpline visible, balanced content, appropriate tone. Minor deficiency: no dedicated comprehensive RG page (non-critical indicator RG-05).
No misleading claims identified across 183 pages assessed. Realistic presentation, no pressure language. Celebrity endorsement guidelines followed appropriately.
Exemplary transparency. Wagering requirements prominently displayed for all 67 bonus offers reviewed. Terms clearly stated, expiry dates visible, withdrawal restrictions explained.
Perfect disclosure. Commission relationships clearly stated on all pages. Editorial independence policy published. Sponsored content appropriately labeled. Commercial transparency maintained.
6 indicators • Legal basis: Gambling Act 2005 s.33, s.37
| Indicator | Status | Evidence |
|---|---|---|
|
OL-01: All promoted operators UK-licensed
GA 2005 s.33 • Critical • Weight 5.0
|
Pass | Comprehensive verification: all 94 operators reviewed on site cross-referenced with Gambling Commission public register via API integration. 100% hold valid UK licenses. License verification current as of assessment date. |
|
OL-02: Licensing information easily accessible
LCCP 1.1.1 • Non-critical • Weight 2.0
|
Fail | Licensing information page exists at /casino-licenses/ with comprehensive operator licensing data. However, page not linked in footer or easily discoverable from homepage. Access requires: Homepage → About Us → Regulatory Compliance → Casino Licenses (4 clicks). Recommendation: add direct footer link labeled "UK Licensing Information" for improved accessibility. |
|
OL-03: No unlicensed operator promotion
GA 2005 s.330 • Critical • Weight 5.0
|
Pass | Site content audit confirms zero promotion of offshore, white-label, or unlicensed operators. Editorial policy documented: operators undergo licensing verification before database inclusion. Quarterly revalidation process active. |
|
OL-04: Links resolve to UK-licensed domains
LCCP 1.1.2 • Critical • Weight 4.0
|
Pass | Automated link validation: 612 affiliate links tested, all resolve to .co.uk or .com UK-localized versions. No links to .eu or international operator sites. Geographic targeting verified through IP geolocation testing. |
|
OL-05: License numbers displayed
LCCP 1.1.1 • Non-critical • Weight 2.0
|
Pass | All 94 operator review pages display Gambling Commission license numbers in "Licensing & Safety" section. Numbers verified accurate against Commission public register. Format consistent with official UKGC notation. |
|
OL-06: Content reflects license suspensions
GA 2005 s.119 • Critical • Weight 4.0
|
Pass | Site operator confirmed quarterly license status revalidation process in place. Evidence: RSS feed subscription to UKGC regulatory updates. Process enables rapid content updates following license status changes. |
11 indicators • Legal basis: LCCP 3.4.1, 3.4.3, 3.5.2
| Indicator | Status | Evidence |
|---|---|---|
|
RG-01: BeGambleAware messaging displayed
LCCP 3.4.1(1) • Critical • Weight 4.0
|
Pass | BeGambleAware logo displayed in footer on all 183 assessed pages. "When the fun stops, stop" tagline prominently positioned. Logo links to begambleaware.org. Official brand guidelines followed. |
|
RG-02: Helpline information visible
LCCP 3.4.1(2) • Critical • Weight 4.0
|
Pass | National Gambling Helpline (0808 8020 133) displayed in footer on all pages. GamCare logo and link in footer. Helpline information accessible from any page location. Click-to-call functionality on mobile devices. |
|
RG-03: GamStop information accessible
LCCP 3.5.2(1) • Critical • Weight 4.0
|
Pass | GamStop logo and link in footer. "Self-Exclusion" page explains scheme comprehensively. Direct link to gamstop.co.uk registration. Accessible within 1 click from footer. Information clear and accurate. |
|
RG-04: Content tone appropriate
CAP 16.1 • Critical • Weight 3.0
|
Pass | Content review confirms professional, balanced tone. Gambling risks acknowledged on review pages. No trivialisation of harm. Language analytical and informative rather than purely promotional. |
|
RG-05: Dedicated responsible gambling page
LCCP 3.4.3 • Non-critical • Weight 2.0
|
Fail | No single comprehensive dedicated responsible gambling page present. RG information distributed across multiple pages: "Self-Exclusion" page (GamStop info), "Gambling Safely" page (general tips), footer links to external support organizations. While information collectively comprehensive, lack of consolidated resource reduces accessibility. Recommendation: create unified "Responsible Gambling Guide" consolidating all harm prevention information, warning signs, self-assessment tools, and support resources in single location. |
|
RG-06: Balanced content presentation
CAP 16.3.2 • Critical • Weight 3.0
|
Pass | Review content analysis: operator payout percentages (RTP) stated, house edge explained, probability of loss discussed. Example disclaimers: "All casino games have a house edge" and "Most players lose over time." Balanced presentation confirmed. |
|
RG-07: No encouragement to chase losses
CAP 16.3.3 • Critical • Weight 4.0
|
Pass | Content audit confirms zero loss-chasing language. Explicit anti-chasing statements found on multiple pages: "Never chase losses", "Set a budget and stick to it." Gambling Safely page dedicates section to recognizing and avoiding loss-chasing behavior. |
|
RG-08: Warning messages prominent
LCCP 3.4.1(3) • Non-critical • Weight 2.0
|
Pass | Warning banners appear on all operator review pages: "Gambling can be addictive. Please play responsibly." Yellow warning boxes, icon-supported, positioned below page title. Prominence acceptable for category. |
|
RG-09: Support links functional and prominent
LCCP 3.4.1(2) • Critical • Weight 3.0
|
Pass | Links to BeGambleAware, GamCare, Gambling Therapy, and Gamblers Anonymous verified functional. All appear in footer, accessible from any page. Prominence excellent with contrasting colors and icon support. |
|
RG-10: Limit functionality explained
LCCP 3.5.3 • Non-critical • Weight 2.0
|
Pass | "Gambling Safely" page includes section on limit-setting: deposit limits, loss limits, time limits. Explains how to set limits on operator sites with general guidance applicable across UK casinos. |
|
RG-11: Entertainment not income messaging
CAP 16.3.5 • Critical • Weight 3.0
|
Pass | Explicit disclaimers throughout: "Gambling should be viewed as entertainment, not a way to make money", "The house always has an edge." Gambling Safely page includes section debunking gambling-as-income misconception with statistical evidence. |
Detailed evidence and assessment notes for remaining indicator categories (Age Verification, Marketing Standards, Bonus Transparency, Affiliate Disclosure) demonstrate strong compliance across all indicators.
45 of 47 indicators passed with comprehensive evidence documentation. Assessment conducted in accordance with Methodology v2.1. Dual verification completed with 100% analyst consensus achieved. Two non-critical deficiencies (OL-02, RG-05, combined weight 4.0) do not impact verification determination. All 19 critical indicators passed. Site maintains verified compliant status.
Both analysts achieved identical determinations across all 47 indicators. No discrepancies requiring resolution on two failed indicators (OL-02, RG-05).
High average confidence across 28 automated indicators. RG-05 correctly flagged for manual review (automated confidence 73%). Well-structured site facilitated assessment.
Slightly above average duration (typical: 139 min). Large site with 183 pages assessed required comprehensive sampling. Clear documentation aided efficiency.
Comprehensive coverage: homepage, 94 operator reviews, 67 bonus pages, 15 informational pages, 7 legal/compliance pages. Representative sample methodology applied.
To achieve perfect compliance (47/47), operator should address two deficiencies:
Significant content changes may trigger early reassessment. Report major changes: site redesign, new operator partnerships, compliance policy modifications.
Report content changesComplete assessment documentation including all 47 indicator determinations, evidence packages for 183 pages assessed, analyst notes, and remediation recommendations. PDF format, 39 pages.
Download report PDFDirect link to this verification report. Permanent URL accessible throughout verification validity period.
https://begambleawareslots.org/register-verified/006/