Established September 2024 as a subsidiary of GambleAware, we provide independent oversight of online gambling content URLs under Gambling Commission regulatory framework. Operating until March 2026 transition to NHS England commissioning.
BeGamblewareSlots monitors and assesses online gambling content URLs that rank in England search results, ensuring compliance with UK regulatory standards. Our work focuses on three primary content categories: affiliate and review sites earning commission from operator referrals, content creators and streamers on platforms like YouTube and Twitch, and slot game providers with consumer-facing marketing.
We employ a dual-methodology approach combining automated screening of 47 compliance indicators with expert human review conducted by trained analysts. Each assessment references specific provisions of the Gambling Act 2005, Licence Conditions and Codes of Practice, and Committee of Advertising Practice Code Section 16. Our determinations result in classification as verified compliant, requiring minor remediation, under investigation, or non-compliant with public register listing.
Serious violations are referred to the Gambling Commission for enforcement consideration, while we publish transparent public registers of both verified compliant URLs and those found in violation. This approach balances proportionate oversight with industry accountability.
We do not license gambling operators. Licensing authority remains exclusively with the Gambling Commission under the Gambling Act 2005. We monitor content about operators, not the operators themselves.
We do not have enforcement powers. We cannot issue fines, suspend licences, or take direct legal action. Serious violations are referred to the Gambling Commission or other authorities with statutory enforcement capability.
We do not provide gambling support services. Direct support is delivered by GamCare through the National Gambling Support Network. We focus exclusively on content oversight and regulatory compliance.
We do not operate outside England. Scotland, Wales, and Northern Ireland have separate regulatory frameworks. Our jurisdiction is limited to content targeting English audiences.
Experienced professionals from GambleAware bringing expertise in partnerships, marketing, and data analytics
Andrew leads strategic partnerships at BeGamblewareSlots, building relationships with gambling operators, affiliate networks, and regulatory bodies. He joined from GambleAware where he spent seven years developing the organisation's partnership strategy with licensed operators and establishing collaborative frameworks for voluntary contributions to gambling harm prevention initiatives.
At GambleAware, Andrew was instrumental in negotiating the agreements that underpin the current voluntary levy system, working directly with the Gambling Commission and major operators including Bet365, Flutter Entertainment, and Entain. His work contributed to a 340% increase in voluntary contributions between 2017 and 2023, from £8 million to £27.2 million annually.
Andrew holds a degree in Business Management from the University of Manchester and is a member of the Institute of Fundraising. His expertise in stakeholder engagement and regulatory liaison positions him to navigate the complex relationships between content publishers, operators, and regulatory oversight.
Emma oversees strategic marketing and communications at BeGamblewareSlots, responsible for public-facing messaging, stakeholder communications, and the organisation's position within the gambling harm prevention sector. She brings extensive experience from GambleAware where she led the 2019-2022 brand evolution that transformed public awareness of gambling support services.
During her tenure at GambleAware, Emma directed behaviour change campaigns that achieved a 78% increase in recognition of the BeGambleAware brand among UK adults and a 156% increase in traffic to support services. Her "Bet Regret" campaign in partnership with advertising agencies won recognition from the Marketing Society for its effectiveness in reaching at-risk gamblers without stigmatisation.
Emma holds an MSc in Strategic Marketing from Imperial College London and previously worked in healthcare communications at NHS England. Her understanding of public health messaging and behaviour change theory informs BeGamblewareSlots' approach to industry engagement and public transparency.
Helen leads data strategy and analytics at BeGamblewareSlots, developing the evidence-based assessment framework and managing the technical infrastructure for URL monitoring at scale. She joined from GambleAware's data transformation programme where she established new data governance frameworks and analytics capabilities between 2020 and 2024.
At GambleAware, Helen built the data infrastructure supporting the National Gambling Treatment Service, integrating data from multiple treatment providers to enable outcome measurement and service improvement. Her work enabled real-time monitoring of service demand during the COVID-19 pandemic, informing resource allocation decisions and revealing a 25% increase in online gambling-related harm presentations.
Helen holds a PhD in Applied Statistics from the University of Edinburgh and is a Fellow of the Royal Statistical Society. Her expertise in large-scale data analysis and statistical methodology underpins BeGamblewareSlots' 47-indicator compliance framework and ensures our assessment determinations are evidence-based and defensible.
Leading experts in public health, gambling regulation, and addiction research providing independent guidance
Professor Griffiths served as Deputy Chief Medical Officer at Public Health England from 2013 to 2019, leading national health protection and public health programmes. She was instrumental in developing PHE's evidence-based approaches to health harm reduction across multiple sectors including tobacco, alcohol, and gambling.
Previously President of the UK Faculty of Public Health and Professor of Public Health at the Chinese University of Hong Kong, Professor Griffiths brings international expertise in population health surveillance and regulatory effectiveness. She advised the Hong Kong government on SARS response and has published extensively on health protection policy.
Baroness Lampard is a Non-executive Director at the Department of Health and Social Care and Chair of the Nursing and Midwifery Council. She has extensive experience conducting independent reviews into healthcare governance failures, including high-profile investigations at Jimmy Savile NHS inquiry and Oxleas NHS Foundation Trust.
Her work focuses on organisational accountability, safeguarding, and regulatory effectiveness. As a barrister and former healthcare regulator, Baroness Lampard brings expertise in both legal frameworks and health sector governance, ensuring BeGamblewareSlots maintains appropriate procedural safeguards and accountability mechanisms.
Professor Spada is Professor of Addictive Behaviours and Psychological Treatments at London South Bank University, specialising in gambling disorder, substance use, and metacognitive approaches to addiction. He has published over 150 peer-reviewed papers on addictive behaviours and evidence-based treatments.
His research on gambling harm includes studies on online gambling behaviours, cognitive-behavioural treatment efficacy, and the relationship between gambling advertising exposure and problem gambling development. Professor Spada ensures BeGamblewareSlots' work is informed by the latest addiction research and clinical evidence.
Tim Miller served as Chief Executive of the Gambling Commission from 2010 to 2018, overseeing the regulator through significant industry transformation including the Point of Consumption tax introduction, remote gambling licensing regime expansion, and implementation of enhanced consumer protection measures.
During his tenure, the Commission significantly strengthened enforcement activity, issuing record financial penalties for regulatory breaches and revoking licences for serious failures. Tim's deep understanding of gambling regulation, enforcement approaches, and industry dynamics provides BeGamblewareSlots with invaluable insight into effective regulatory oversight and compliance frameworks.
The Independent Advisory Board provides strategic guidance on methodology, reviews appeals from assessment determinations, and ensures BeGamblewareSlots maintains appropriate independence from both the gambling industry and political influence. Board members meet quarterly and additionally as required for appeal hearings or significant policy decisions.
All Board members operate under strict conflict of interest policies and declare any connections to gambling operators, content publishers, or related commercial interests. Board proceedings and decisions are documented and available under Freedom of Information Act requests, maintaining transparency while protecting commercially sensitive or personal information where legally required.
BeGamblewareSlots operates as a subsidiary of GambleAware, the leading charity dedicated to minimising gambling harm in Britain. GambleAware provides our funding from voluntary levy contributions, strategic guidance, and access to the National Gambling Support Network infrastructure.
This relationship ensures our work aligns with broader gambling harm prevention efforts while maintaining operational independence in assessment decisions. From March 2026, GambleAware will continue as a strategic partner under the new NHS England commissioning framework.
The Gambling Commission provides regulatory oversight of BeGamblewareSlots' operations, receiving quarterly reports on our activities and outcomes. We refer serious violations to the Commission for enforcement consideration and coordinate to avoid duplication of regulatory effort.
While we operate independently in day-to-day assessments, the Commission ensures our methodology aligns with LCCP requirements and our determinations are consistent with statutory gambling regulation. This oversight relationship provides accountability and regulatory credibility.
BeGamblewareSlots will transition to NHS England commissioning under the statutory levy framework established by the Gambling Act 2005 (as amended)
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