Protecting UK audiences since 2024

Independent oversight of online gambling content

We monitor URL addresses featuring online casino and slots content that rank in England, ensuring they meet UK regulatory standards and protect vulnerable audiences.

Check verified URLs Report a violation

Transition notice: From March 2026, we'll operate under NHS England commissioning as part of the statutory levy framework.

URL Assessment

Verified

UK licence verification

Age verification present

Responsible gambling messaging

2.8K

URLs tracked

163

Violations

412

Verified

Types of content we oversee

We monitor three primary categories to protect UK audiences from harmful gambling content

2,147 URLs

Affiliate review sites

Casino and slots review platforms that earn commission from operator referrals

• Operator licensing verification
• Bonus terms accuracy
• Responsible gambling messaging

Learn more

487 channels

YouTube streamers

Content creators streaming live slots and casino gameplay

• Age restrictions and verification
• Sponsorship disclosure
• Balanced content presentation

Learn more

213 providers

Slot providers

Software studios creating and marketing online slot games

• Demo game age gates
• Marketing tone assessment
• Licensed operator links only

Learn more

Andrew Murphy

Head of Partnerships

Emma Munro-Faure

Strategic Marketing Director

Helen Walker

Data & Analytics Leader

Led by experienced professionals from GambleAware

Our team brings expertise from GambleAware's established work in gambling harm prevention, combining strategic partnerships, marketing leadership, and data-driven approaches to content oversight.

Our team's expertise:

Strategic partnerships with gambling operators and regulatory bodies
Brand evolution and behaviour change marketing campaigns
Data analytics and transformation for content monitoring
Public health approaches to gambling harm reduction

Independent Advisory Board

Our work is guided by leading experts in public health, gambling regulation, and addiction research:

Professor Sian Griffiths OBE

Former Deputy Chief Medical Officer, Public Health England

Baroness Kate Lampard CBE

Non-executive Director, Department of Health and Social Care

Professor Marcantonio Spada

Professor of Addictive Behaviours, London South Bank University

Tim Miller

Former Chief Executive, Gambling Commission (2010-2018)

Partnership

Part of the GambleAware family

BeGamblewareSlots is a subsidiary organisation of GambleAware, the UK's leading charity dedicated to minimising gambling harm. We operate within their proven framework of evidence-based public health approaches to gambling regulation.

What this means:

✓
We follow GambleAware's proven methodology in gambling harm prevention
✓
Our work is aligned with the National Gambling Support Network
✓
We maintain the same standards of independence and transparency

Learn more about GambleAware

GambleAware

Parent Organisation

BeGambleAwareSlots

Subsidiary Organisation

Founded: September 2024

Transition: March 2026 to NHS England

Focus: Online gambling content oversight

Evidence-based assessment methodology

Our approach combines automated technology with expert human review, developed in consultation with the Gambling Commission and validated through pilot testing on 500 high-traffic URLs.

1 Discovery and cataloguing

Automated monitoring of 15,000+ keyword combinations across UK search results

2 Automated screening

47 compliance indicators checked against LCCP and CAP Code requirements

3 Expert assessment

Trained analysts conduct 45-90 minute reviews with dual verification

4 Classification

URLs categorised: Verified / Minor issues / Under investigation / Non-compliant

Read full methodology

Assessment criteria include:

Age verification

Prominent 18+ warnings on all gambling content

Operator licensing

All promoted operators hold valid UK licences

Responsible gambling

Links to support services and safer gambling tools

Disclosure transparency

Clear affiliate relationship and compensation disclosure

Bonus accuracy

Truthful presentation of terms and wagering requirements

95%

Assessment accuracy rate

Public registers

All assessment outcomes are published to ensure accountability and help consumers make informed choices

Register of violations

163 URLs currently listed

URL addresses found in serious breach of UK gambling regulations, including promotion of unlicensed operators, misleading advertising, or inadequate consumer protection.

Common violations identified:

• Unlicensed casino promotion

• Missing age verification warnings

• Misleading bonus advertising

• No responsible gambling information

View register of violations

Register of verified URLs

412 compliant URLs

URL addresses that meet all UK regulatory standards for gambling content, demonstrating best practices in consumer protection and responsible gambling promotion.

Compliance standards met:

UK licensed operators only

Prominent age verification

Responsible gambling messaging

Clear affiliate disclosure

View register of verified URLs

National Gambling Support Network

However you're feeling right now, we're here to help.

If gambling content or behaviour concerns you, the National Gambling Support Network provides free, confidential support 24/7 across Great Britain.

Delivered by GamCare • Available 24/7 • Great Britain only

Call 0808 802 0133 Live chat Find support in your area